The CRUZI Journey

Business in the time of Coronavirus

Business in the time of Coronavirus

In 2019, it was a never ending hunt down a winding rabbit hole of roads searching for a Chinese factory that ultimately led me to the brick wall called Trump's Trade War.
Designing the Product

Designing the Product

And maybe like me, you may after much hard work and research, find a designer but it still isn't a good match and you lose significant time and money in the process. These things can happen and it can be very frustrating.
The Imposter

The Imposter

It's a real thing and it has happened to a lot of people who have went on to build or do great things. Oprah has talked about it, doctors experience it, and it can cause movie stars to go into depression for fear of being discovered as just "normal everyday people".
The Bumpy Road of Entrepreneurship

The Bumpy Road of Entrepreneurship

For the average person, taking something from the idea stage to the finished product can be overwhelming, it can be lonely, and it can be costly if things go sideways for whatever reason.